ETH Lisbon 2023
Branding and landing page design for a community-led hackathon focused on Ethereum.
Background
ETH Lisbon is a community-led hackathon focused on the Ethereum community. Organized since 2021 in Lisbon, known by many as the crypto capital of Europe, ETH Lisbon gathers Ethereum builders from around the world to create truly disruptive projects.
Brief
For their 2023 edition, ETH Lisbon needed a new visual identity and landing page to reflect their builder-focused mission. They invited me to lead the rebrand, and given my prior involvement as a volunteer in past editions, I already had a strong sense of what the event feels like and what a new identity needed to capture. This project was made in collaboration with Rayane Cunha.
Visual identity
The new visual identity came from the traditional Portuguese tram already present in previous ETH Lisbon brands and strongly connected with the event. We wanted to create a logo that represented Lisbon, the Ethereum community, and the energy of a hackathon, while staying true to the image ETH Lisbon had already built in the community.
Landing page
The landing page was built using Framer, so that everyone from the team could edit it in the future without needing to touch code. The brand system carries through directly, with the same typeface, palette, and graphic language.
Outcome
1,000+ applicants. 400+ hackers in person at Pátio da Galé in Lisbon. 80 projects submitted. Over $100k in prizes and bounties. The brand landed really well with attendees and the wider Ethereum community, with the t-shirt in particular getting a lot of attention.