Iron Wallet
Logo and early visual identity for Iron Wallet (now EthUI), a developer-focused Ethereum toolkit.
Iron Wallet was created to give web3 developers the tools they deserve. It brought together features that previously lived across CLI tools and third-party websites into a single product designed around development and debugging, running locally and fully open source.
The project was initiated by Miguel Palhas at Subvisual and grew into a collaborative effort across the company. My role was to design the logo and establish the foundations of the visual identity.
Brief
Building in web3 often means working in multidisciplinary teams where not everyone is an EVM expert. Frontend developers, product managers, and people new to blockchain all rely on tooling that is frequently fragmented, low-level, and geared toward specialists.
Iron Wallet aimed to change that by bringing those tools directly into the wallet experience, with the speed and intuitiveness people expect from modern software. The wallet sits between a team and the blockchain, and it should help people do their work rather than get in the way.
The identity needed to reflect that positioning. It had to feel like credible developer infrastructure rather than another consumer crypto wallet, while retaining enough personality to stand out. The name provided a strong foundation: iron suggests strength, reliability, and durability—the qualities you want from the infrastructure you build on.
The mark
The logo is a geometric symbol composed of two simple forms: an upward peak and an Ethereum-inspired diamond beneath it. The peak conveys strength, stability, and forward progress, while the diamond references the Ethereum icon and the value being secured.
The mark is monochrome and deliberately minimal, allowing it to remain clear at small sizes and work effectively as an application icon. It is paired with a clean, slightly condensed sans-serif wordmark that reinforces the product's technical and straightforward character.
Across the identity, every design decision was guided by a small set of principles: security, resilience, trust, and a strong focus on developers.
Voice
Rather than relying on the usual feature-driven messaging common in web3, the brand adopted a more self-aware tone. Early copy such as "Yet another wallet? What an irony" acknowledged the crowded landscape directly, using crypto-native humour to create a distinct personality.
This approach helped the project feel approachable and confident without making exaggerated claims or positioning itself as a radical reinvention of the category.
Outcome
The project later received a grant from the Ethereum Foundation and continues to be actively developed today. It has since been renamed EthUI, an Ethereum toolkit for developers, and continues its focus on improving the developer experience.